Leadership Goals:
In my leadership proposal I outlined the 4 tasks to accomplish during my term.
Task 1: Defining a Mission and Vision. (we are here)
Task 2: Organization and Governance Review
Task 3: Build a product roadmap
Task 3a: Appoint task forces: ex. eSim task-force to build Phonon MVP using eSim.
Task 4: Using our technology roadmap, define financial needs of the DAO.
Manifest Destination Part 1:
Our strategic planning for Task 1 for the Phonon leadership goals will follow these steps:
To get our working groups and DAO members aligned and moving in the same direction, we must first have a top-level idea of where the DAO needs to go. To do this, we must have a clear idea of the following:
- Defined problems. What are we solving, who are we solving them for.
- A clear mission and vision, which members can articulate and explain.
- Defined product and service lines (in keeping with our mission and vision and the problems and people we are serving.)
- A quantified value proposition for Phonon.
Defining the Problem
Before we can go into our mission and our vision, or indeed products and services, it’s important to take a step back and think about the problem Phonon is solving, and who it is solving it for.
Steps to Defining the problem:
Step 1. Who has the problem?
Step 2: Quantifying the problem.
Step 3: Quantifying the Solution.
This exercise will walk you through how to define the people, organizations, and problems for Phonon, using the example of Uniswap.
*note, this exercise includes the Uniswap solutions, however, our first step here is just to focus on the people and the problems they face
Before starting the exercise, please answer the following questions about Phonon:
Q1: What problems does Phonon Solve?
Q2: Who does it solve them for?
Q3: How would you quantify (or measure) this problem?
Exercise Example:
Uniswap is a decentralized exchange for ERC-20 tokens.
Uniswap is solving the need(s) for:
- Web 3.0 projects on the Ethereum network(s) who want to sell their ERC-20 tokens.
- Individuals on the Ethereum Network(s) who want to purchase or sell ERC-20s.
- Liquidity Providers who want to make fees from staking their tokens on the Ethereum Network(s).
Analysis:
Who Has The Problem?
Let’s break the above list pieces to better analyze them.
Let’s first separate each sentence on the list into two buckets, “people” and “problems”.
Pulling from the above list, and starting with the first item, we can see that “Web 3.0 projects on the Ethereum network(s)” are people who Uniswap is serving.
Quantifying the Problem:
Now, let’s analyze the problem these people have:
Problem: Web 3 projects want to make their ERC-20 tokens available for sale. But they can’t. The listing on ERC-20s (at the time) mostly reliant on permissioned CEXs like Coinbase or Kraken.
How big of a problem is this? To know which problem to solve first (or solve at all), we need to organize our problems into quantifiable, measurable units.
Example: If we are comparing apple farms, we want to see what problem represents the biggest opportunity for apples. The problem that promises the most apples is the priority.
In the case of Uniswap, we use $USD as the unit to quantify the problem. How big of a problem is the need for Web 3.0 projects to connect sellers & buyers permissionlessly?
By the end of 2019 when Uniswap launched, it had $390M in volume, in one year, that number rose to $58 billion per annum.
It would take DeFi projects up to a year to list on Coinbase. Web 3 projects could not easily attract investors, users or purchasers of tokens.
Example Matrix:
Phonon Exercise:
Now it’s your turn to go through this exercise about Phonon, what problem is it Phonon is trying to solve? How big is that problem?
For now, let’s not worry too much about the solutions, products or services we are trying to build.
Answer the following questions, being a specific as possible:
Q1: What problems does Phonon Solve?
Q2: Who does it solve them for?
Q3: How would you quantify this problem in dollar terms?