A guide for reference when communicating about Phonon, The Protocol and the DAO. Specifically, of the verbal variety and addressing the common concerns related to Nameology.
The purpose of this verbal branding, one similar to organizations’ visual brand guides, that often include logos, color palettes and instructions on using graphic elements, is to (ideally) help the DAO become more cohesive and consistent while describing itself and the project. With many occurrences of members re-writing and doing double-work of, for example, a description of the project, this guide can be used as a quick tool to get a message across–one that we all can agree on and stand behind.
This guide covers verbal branding for naming conventions (orthography), the DAO, the Protocol and the ERC-20 governance token.
It will help coalesce how we all speak and provide a general sense of direction when discussing Phonon, as in, when a DAO member is communicating to the external world as a representative of the DAO in general. The cons of this document are that it could be difficult to get many voices to all agree on what to say. Also, as language is an evolving organism, this guide may easily become outdated as the Phonon project moves through its natural stages of progression.
After consensus has been gathered, it may be considered to put the guide to a Snapshot vote for official adoption by the DAO and thus, to live next to the visual branding guide found here: GitHub - PhononDAO/brand-assets. This will be ultimately determined from the responses during this period. The consensus phase will remain open for the duration of the Alpha Testnet, which ends on October 1, 2022 at 23:59 UTC.
Please comment, argue, agree, disagree, suggest, support, or what have you on the various areas covered in the presentation. Nothing is set in stone and anything can be modified. What is proposed is hopefully just a starting point for more conversation and further discussion on the matter.
Link to Phonon’s Verbal Branding Guide