I wanted to share some ideas with the marketing group to spark discussion.
First thing I want to share might sound corny, but I believe it to be critical: substance, transparency, and honesty should be the cornerstone of all marketing efforts.
Building a solid reputation can take years to accomplish and it can all disappear in an instant. We’ve got something very exciting in our hands, and being honest about its strengths, weaknesses, benefits, and tradeoffs with zero exaggeration puts us ahead of 99% of all of crypto.
Phonon has tremendous potential. No short-term boost in recognition or token price is worth jeopardizing perception of the project when we’re all involved in the early stages of something that could be huge.
The best thing we can do is be helpful, welcoming, transparent, and honest. Taking the time to share what you’ve learned and what you’re working on in a clear and understandable way with no expectation of anything in return is how you build a sustainable foundation for a community.
Doing this wins long-term allies and contributors who are proud of what they’re working on. One talented person sticking around and making a positive difference in the long-run is important.
However, we’ve still got to get the word out to attract these contributors and capture their imagination.
Here’s where I think we should dig in first:
Establish Concise Uniform Messaging
As we continually refine our messaging through blog posts, conversations, the DAO constitution, and the FAQ, we should soon be at the point where we have concise uniform messaging for summarizing what Phonon is, why it is unique and useful, and what we hope to collectively accomplish.
I think the in-progress FAQ is a logical spot to use as a “single source of truth”. It should be the go-to spot for when any of us get asked something on Discord or social media channels and want to provide clear messaging without starting from scratch.
Content Marketing
I think this is where should all lean in the most in the early stages. This category covers not only content created and shared by DAO members.
Members should be incentivized to create blogs, newsletters, educational video content, as well as social media content for as many mediums as possible including less likely avenues like Instagram and TikTok.
We should also begin reaching out to podcasts, community AMA hosts, and more to start spreading the word daily.
Content Marketing Suggestions
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A lot of great content never gets in front of a sizeable audience because teams don’t avail themselves of all of their existing channels. If you frequent the PhononDAO subreddit, check in on the Discord’s Signal_Boost channel for content to share. Sharing content across all these outlets maximizes impact with just a tiny bit more group effort cutting and pasting. We may want to set up a shared google spreadsheet for posting content links and checking off which mediums they were shared across.
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Walk before running. Shoot for numerous smaller outlets first instead of investing a huge amount of effort into one or two big appearances. For example, smaller podcasts are hungry for great content and have communities that genuinely appreciate when people take the time to talk to them about something cool. This will let DAO members refine Phonon messaging in response to feedback, improve SEO, bolster visibility, and help win grass roots allies AKA new DAO contributors.
Business Development
In short, partnering with other mutually aligned groups. I think the biggest opportunity here may involve treasury management, liquidity incentive programs, and other groups who champion personal financial sovereignty and privacy.
These efforts not only have practical benefits, but expose and link us to other communities where we can demonstrate that we’re excellent partners.
Community Building
Our forum and Discord are critical channels for others to learn about what we’re doing and get involved. It’s an area where each and every one of us can make a meaningful positive impact every day. I don’t think I even really need to outline much here because we’ve attracted a particularly thoughtful and talented core group already and we just need more of what we’re already doing.
TL;DR
Instead of talking about moonshots, lets roll up our sleeves and dig in on the basics. Let’s nail down messaging, focus on content marketing, start spreading the word through as many small appreciative outlets as possible, and consistently coordinate within the DAO to amplify individual efforts.
This is just meant to be a starting point for the next few weeks and is not an exhaustive list of options by any means, but if we just put one foot in front of the other there is ample opportunity to gain major visibility just by taking one small step at a time.
